Your Agency Built Brands. Now Let's Build Your Exit Value.
We understand CAC, LTV, retainer models, and what makes marketing agencies valuable to acquirers. From performance marketing shops to full-service creative agencies - we speak your language.
Marketing Agency M&A is Exploding
Publicis, WPP, Omnicom, and hundreds of PE-backed platforms are acquiring agencies at record pace. First-party data deprecation and iOS changes are driving consolidation as brands seek integrated solutions.
Privacy-First Marketing
iOS 14.5+ and cookie deprecation are forcing brands to work with agencies that have first-party data capabilities, server-side tracking, and advanced attribution modeling.
Premium Valuations
Performance agencies with proven ROAS track records are commanding 6-12x EBITDA. Recurring retainer models and MRR are valued like SaaS businesses.
Platform Consolidation
Holding companies are building full-stack capabilities by acquiring specialized agencies. Your niche expertise in programmatic, CTV, or TikTok ads is highly sought after.
We Know Every Marketing Vertical
From programmatic buying to influencer marketing, we understand the nuances of each marketing discipline and what buyers value in specialized agencies.
Performance Marketing
Paid search, paid social, programmatic display, affiliate marketing, and CRO agencies with proven ROAS and CAC optimization.
Creative & Brand Agencies
Brand strategy, creative production, video agencies, and design studios with strong creative portfolios and brand partnerships.
Data & Analytics
Marketing analytics, attribution modeling, customer data platforms, and business intelligence agencies with technical expertise.
MarTech & Automation
Marketing automation, CRM implementation, email marketing, and marketing technology consulting with platform certifications.
Full-Service Agencies
Integrated marketing agencies offering strategy, creative, media, and analytics with diversified service offerings and client bases.
Influencer & Social
Influencer marketing platforms, social media agencies, content creators, and community management with creator networks.
Our Marketing Agency M&A Process
We understand agency financials, client concentration risk, team retention, and how to position your capabilities to strategic and financial buyers.
Agency Audit
Deep dive into your client portfolio, service mix, team structure, technology stack, and financial metrics to identify value drivers and optimization opportunities.
Positioning Strategy
Create compelling investment materials highlighting your competitive advantages, case studies, client testimonials, and growth trajectory that resonate with acquirers.
Buyer Outreach
Target holding companies, PE-backed platforms, strategic acquirers, and independent agencies looking for your specific capabilities and market expertise.
Deal Execution
Negotiate LOI terms, manage due diligence, coordinate with legal and tax advisors experienced in agency transactions to maximize your exit value.
What Drives Agency Valuations
We know exactly what acquirers look for when evaluating marketing agencies - from client concentration to recurring revenue models to proprietary technology.
Recurring Revenue Model
Monthly retainers, performance fees, and SaaS-like revenue streams command premium multiples. Predictable MRR is valued like subscription businesses.
Client Diversification
No single client over 20% of revenue, long-term contracts, and low churn rates demonstrate business stability and reduce concentration risk.
Proprietary Capabilities
First-party data assets, proprietary technology, exclusive partnerships, or unique methodologies that create competitive moats and pricing power.
Strong Unit Economics
High gross margins (60%+), efficient CAC payback periods, strong LTV:CAC ratios, and scalable delivery models that don't require linear headcount growth.
Proven Performance
Documented ROAS improvements, case studies with measurable results, industry awards, and client testimonials that demonstrate clear value delivery.
Management Team
Strong leadership team with industry expertise, low key person risk, documented processes, and ability to operate independently post-acquisition.
What Our Clients Say
Hear from business owners who successfully sold their companies with our help.
"Working with this team was exceptional. They understood the unique aspects of our business and helped us achieve a successful exit that exceeded our expectations. Their industry expertise and professional approach made all the difference in maximizing our company's value."
Ready to Discover What Your Agency is Worth?
Get a confidential valuation from M&A specialists who understand agency metrics, client concentration, recurring revenue models, and what strategic buyers are paying for marketing capabilities.
Free confidential agency valuation with comparable transaction analysis
Market intelligence on recent marketing agency M&A transactions
Strategic exit planning and value optimization recommendations
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